History & People

Marlborough is alive. There is a warmth here - in the people, the community and the connections that grow between them. It is genuine, magnetic and impossible to manufacture.

Wine is at the heart of it, but the spirit of this place runs deeper. It flows through the industries, businesses and communities that have grown alongside it - each one strengthened by the other, each one part of what makes Marlborough thrive.

This is a region that looks after its own. And welcomes everyone in.

Image: Marlborough Winemakers hosting Sommeliers. Photo: Richard Briggs

Our History

In 1873 David Herd planted a small vineyard of Brown Muscat at Aunstfield in Fairhall, an anomaly in a region known for its cropping. One hundred years later, in August 1973, Montana started planting vineyards in Marlborough. At the celebration ceremony, Frank Yukich, the man behind the plan to buy land and plant grapes here made the statement that “Wines from here will become world famous.” At the time, no one took him seriously but the prophetic words would go on to be remembered as this variety took Marlborough’s name to the world.

But while Montana Wines was the first to place its faith in the region, there have been many others that have helped secure its reputation kick-starting what would become the province’s dominant industry, responsible for around 80% of New Zealand’s wine exports, and creating a global reputation for Sauvignon Blanc.

  • It is hard to imagine the Marlborough landscape without hundreds of thousands of vines. But it hasn’t always been this way. In reality the march of vines across the plains and gently sloping hills of the region only began back in 1973. Prior to that Marlborough was better known for its abundance of sunshine and its production of barley and lucerne. No one could have imagined that a little known wine company based in Auckland would change the face of Marlborough forever.

    Read more here

  • August 2023 marks 50 years of the Marlborough Wine Region. Learn about our regions wine story here.

  • 1873 - Marlborough’s first vineyard was planted by Scotsman David Herd in the southern valleys.

    1880 - Marlborough’s first winery was established by George Freeth, near Picton. The winery was closed in 1958.

    1973 - Commercial planting began at Montana’s Brancott Estate at Fairhall.

    1980 - Marlborough Grapegrowers Association Incorporated established.

    1984 - Phylloxera outbreak first recorded and widespread by 1992.

    1985 - First Marlborough Wine & Food Festival

    1986 - Marlborough Sauvignon Blanc (Hunters) awarded the top three trophies at the London International Wine Show.

    1986 - Oversupply of unsuitable varieties leading to Government sponsored vine pull.

    1992 - Wine Marlborough Limited formed as the trading company for Marlborough Winegrowers Association.

    1997 - 2,655 ha of grape vines in Marlborough

    1999 - 60 Winery members of Wine Marlborough and 3,500 ha of vines

    2007 - 110 Winery members of Wine Marlborough and 21,276 ha of vines

    2008 - 25th anniversary of the Marlborough Wine Festival

    2009 - Marlborough celebrates 30th anniversary of the regions first Sauvignon Blanc vintage.

    2012 - Marlborough produces 72% of New Zealand’s 2012 vintage.

    2013 - 40th Anniversary of Marlborough’s first commercial plantings.

    2016 - The first International Sauvignon Blanc Celebration is held in Marlborough.

    2016 - Winepress Magazine celebrates its 25th anniversary.

    2020 - Marlborough Winegrowers Association celebrates 40 years.

Montana planting in 1973

Image: Neal and Judy Ibbotson were presented the Wine Marlborough Lifetime Achievement Award at the 2020 Marlborough Wine Show. Photo: Richard Briggs

Our Winegrowers

Grape growers and winemakers in Marlborough bring a lot to the community – as employers, as educators, as stewards of the land, as national/international representatives and as people who have made their own homes and lives within the region.

498

GRAPE GROWERS/ 74% OF NZ

 169

WINE COMPANIES / 23% OF NZ

6,099

JOBS / NOT INCLUDING SEASONAL ROLES

Our People