History & People

Marlborough is alive. There is a warmth here - in the people, the community and the connections that grow between them. It is genuine, magnetic and impossible to manufacture.

Wine is at the heart of it, but the spirit of this place runs deeper. It flows through the industries, businesses and communities that have grown alongside it - each one strengthened by the other, each one part of what makes Marlborough thrive.

This is a region that looks after its own. And welcomes everyone in.

Image: Marlborough Winemakers hosting Sommeliers. Photo: Richard Briggs

Our History

In 1873 David Herd planted a small vineyard of Brown Muscat at Aunstfield in Fairhall, an anomaly in a region known for its cropping. One hundred years later, in August 1973, Montana started planting vineyards in Marlborough. At the celebration ceremony, Frank Yukich, the man behind the plan to buy land and plant grapes here made the statement that “Wines from here will become world famous.” At the time, no one took him seriously but the prophetic words would go on to be remembered as this variety took Marlborough’s name to the world.

But while Montana Wines was the first to place its faith in the region, there have been many others that have helped secure its reputation kick-starting what would become the province’s dominant industry, responsible for around 80% of New Zealand’s wine exports, and creating a global reputation for Sauvignon Blanc.

Montana planting in 1973

Image: Neal and Judy Ibbotson were presented the Wine Marlborough Lifetime Achievement Award at the 2020 Marlborough Wine Show. Photo: Richard Briggs

Our Winegrowers

Grape growers and winemakers in Marlborough bring a lot to the community – as employers, as educators, as stewards of the land, as national/international representatives and as people who have made their own homes and lives within the region.

498

GRAPE GROWERS/ 74% OF NZ

 169

WINE COMPANIES / 23% OF NZ

6,099

JOBS / NOT INCLUDING SEASONAL ROLES

Our People