Sauv & Sip

Written By Sarah Linklater

Sauv & Sip - Cellar Door Promotion Registration

On the back of Sauvignon Blanc Day on Friday 1 May and to celebrate all things Sauvignon Blanc, the Wine Tourism Steering Committee seek to coordinate a cellar door Sauvignon Blanc promotion throughout the month of May.

 

What is “Sauv & Sip”?

A Sauvignon Blanc focused offer for $10 during May. You can tailor this offer to suit your brand. Some examples could be a Sauvignon Blanc tasting flight, vertical tasting, Sauvignon Blanc & food match, Glass of Sauvignon Blanc for $10 or behind the scenes tasting experience.


What’s in it for my cellar door?

  • Potential increased foot traffic during a shoulder month

  • Marketing exposure through the regional campaign & listing on Wine Marlborough curated page dedicated to this promotion. 

  • Opportunities to upsell (tasting flights, food pairings, limited releases)


What are the dates?

From Friday 1 May to Tuesday 31 May


What we need from you?

  • Registration by 31st March

  • Description of your $10 offering

  • Commitment to promote on your socials, email marketing etc.

  • No charge for participation, other than discounted rate for Sauvignon Blanc offering

  • Reporting back numbers on guest participation in this activation

Registration Form

What will we provide you?

Branded marketing collateral to put up in your cellar door by 24th April and access to Sauv & Sip logo to use on your socials in conjunction with this promotion.

Inclusion on a dedicated page on the Wine Marlborough’s website for this promotion, with QR code on marketing collateral directing traffic to our promotion information. Please register by Tuesday March 31

Sarah Linklater
Next

Constitution Amendments